And now a Diversion...

I just read these from the Monday Morning memo from Roy H. Williams...

Ahh, so true...

Step 7: Don’t become an insider.Only an outsider can be objective. Get too close and you’ll no longer see the big picture, only the details. You lose credibility the moment you begin to look, think and act like an employee.

Step 9: Maintain at least 12 clientsYour value as a consultant is that you see more successes and failures than your client. This is why you must consult a lot of different people. If one client ever represents more than 10 percent of your annual income, you no longer have a client, you’ve got a boss.

The Wizard

Recently I have taken a likening to the Wizard of Ads.

Roy H. Williams.

In reading his three "Wizard" tomes on Advertising, Business and Life, I have really gained new insights on communication and healthy lively persuasion.

Good stuff!

Cool thoughts from JWT

After reading a recent Fast Company Issue,

I was intrigued by J. Walter Thompson (JWT) – and what they do – so I went to look them up online

Here are some cool things that they have on their site:

• Stop interrupting what people are interested in and BE what people are interested in.

• Clients aren’t creative Kryptonite

• Always have a point of view. Its pointy.

• Great Ideas are Bouncy. They have to bounce around to get bigger and better – they do no good if you don’t let them fly off walls and gather momentum.

• Great ideas are sticky too. As they bounce, they are added too – and the more that sticks, the better the idea can become.

• Its not how many ideas you have had, but how many you have made happen. Anyone can have brilliant ideas, but can you make them happen?

• The ‘fun’ word. People have their best ideas when they are enjoying themselves.

• The People we love:

Are curious about everything
Beam positive energy
Stay hungry
Say what they think
Laugh out loud
Are fiercely competitive
“can do” anything
Champion ideas
Listen
Lean forward
Play hard
Move fast
Sweat the detail
Take risks
Love challenges
Perform miracles
Share the credit
Take the fall