While Vacationing over the weekend in the ATL, we decided to stay at a Country Inn. I noticed on top of the TV a flier for a new program that Country Inns were offering called “READ IT & RETURN”.
Its really simple.
You check in.
You check out the library that the hotel has right there in its lobby.
If you see a book you would like to read, you borrow it.
You Read it.
You return it to the next Country Inn you stay in.
VERY COOL.
I just thought this was the best thing EVER! (but I AM a reader)
I went down to the lobby to check out the books. Needless to say, at this particular Country Inn, the books were all children focused – from Treasure Island to Lemony Snicket.
I still thought this was a GREAT idea.
During the trip, we had to switch hotels, and stayed in another Country Inn. I decided to try out their library.
This time I hit the Jackpot.
The 100 Simple Secrets of Happy People by David Niven
I am reading it, and will return it on my next visit to a Country Inn!
(I might have to just find a Country Inn here in the area to return the book – I don’t know how soon I’ll actually be traveling again!)
This is a cool idea - promoting reading (which is always a plus in my book)(pun intended) - and it makes the hotel feel like a safe cozy place to stay!!
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Wednesday, May 30, 2007
MY NEW FAVORITE PLACE TO STAY
Labels:
books,
change,
cool ideas,
life,
marketing,
mouthpiece,
positive,
reading
Tuesday, August 29, 2006
Cool thoughts from JWT
After reading a recent Fast Company Issue,
I was intrigued by J. Walter Thompson (JWT) – and what they do – so I went to look them up online
Here are some cool things that they have on their site:
Beam positive energy
Stay hungry
Say what they think
Laugh out loud
Are fiercely competitive
“can do” anything
Champion ideas
Listen
Lean forward
Play hard
Move fast
Sweat the detail
Take risks
Love challenges
Perform miracles
Share the credit
Take the fall
I was intrigued by J. Walter Thompson (JWT) – and what they do – so I went to look them up online
Here are some cool things that they have on their site:
- Stop interrupting what people are interested in and BE what people are interested in.
- Clients aren’t creative Kryptonite
- Always have a point of view. Its pointy.
- Great Ideas are Bouncy. They have to bounce around to get bigger and better – they do no good if you don’t let them fly off walls and gather momentum.
- Great ideas are sticky too. As they bounce, they are added too – and the more that sticks, the better the idea can become.
- Its not how many ideas you have had, but how many you have made happen. Anyone can have brilliant ideas, but can you make them happen?
- The ‘fun’ word. People have their best ideas when they are enjoying themselves.
- The People we love:
Beam positive energy
Stay hungry
Say what they think
Laugh out loud
Are fiercely competitive
“can do” anything
Champion ideas
Listen
Lean forward
Play hard
Move fast
Sweat the detail
Take risks
Love challenges
Perform miracles
Share the credit
Take the fall
Wednesday, June 14, 2006
Out with the old, and a Lyric from the King
My favorite button I used to wear when I was a PD for a top 40 station in Savannah GA
(WOO HOO Give a shout to my peeps in SAV-TOWN)…was this:
BUT WE’VE ALWAYS DONE IT THIS WAY (with the big red “Ghostbusters circle and slash” right thru it.)
The mentality in the building was ‘hey we can’t break the mold, this is always how it has been’.
But the deal was, I was hired because the old way STUNK.
TO HIGH HEAVEN.
Unfortunately, the person who always said to me “we’ve always done it this way” was the youngest on the staff – I think he was just trying to get over the fact that someone new was calling the shots.
Or not. Maybe he just didn’t want to change.
Maybe he was in love with the old boss. (not literally – just figuratively)
On a related note – AT LEAST IN MY MIND….
<Do I have a BIAS TOWARD ACTION?>
This is a question raised – once again by reading TOM PETERS stuff.
Man he makes me think. Thinking. Good.
“The King” had it right:
A little less conversation, a little more action please
All this aggravation ain't satisfactioning me
A little more bite and a little less bark
A little less fight and a little more spark....
(WOO HOO Give a shout to my peeps in SAV-TOWN)…was this:
BUT WE’VE ALWAYS DONE IT THIS WAY (with the big red “Ghostbusters circle and slash” right thru it.)
The mentality in the building was ‘hey we can’t break the mold, this is always how it has been’.
But the deal was, I was hired because the old way STUNK.
TO HIGH HEAVEN.
Unfortunately, the person who always said to me “we’ve always done it this way” was the youngest on the staff – I think he was just trying to get over the fact that someone new was calling the shots.
Or not. Maybe he just didn’t want to change.
Maybe he was in love with the old boss. (not literally – just figuratively)
On a related note – AT LEAST IN MY MIND….
<Do I have a BIAS TOWARD ACTION?>
This is a question raised – once again by reading TOM PETERS stuff.
Man he makes me think. Thinking. Good.
“The King” had it right:
A little less conversation, a little more action please
All this aggravation ain't satisfactioning me
A little more bite and a little less bark
A little less fight and a little more spark....
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